CONTACT INFO FOR PANELISTS:

• Dave Kurns, Interactive Editorial Director, Meredith Corp., david.kurns@meredith.com, 515-284-3735, @davekurns on Twitter
• Nathan T. Wright, Founder, Lava Row, nathan@lavarow.com, 515-554-0502, @nathantwright on Twitter
• Mike Templeton, Chief Strategist, Dosovo, mike@dosovo.com, 515-979-3176, @miketempleton on Twitter
• Andy Brudtkuhl, Chief Web Guru, 48Web, andy@48WebConsulting.com, @abrudtkuhl on Twitter
• Jill Haverkamp, Marketing & PR Manager, Olde Main Brewing Co., @jkeyla on Twitter, jhaverk@gmail.com, 515-822-5082
• Brianne Sanchez, Juice, brianne@dmjuice.com, @juice_brianne, 515-284-8272
• Chris Snider, Digital editor, Des Moines Register, csnider@dmreg.com, @csnider on Twitter, 515-284-8712

 

SOCIAL MEDIA TACTICS YOU CAN START TODAY:

1. Join Twitter - We are using the #aafdsm hashtag on Twitter during the meeting and for events/content surrounding it.
2. Use Google Blog Search and other tools for listening
3. Email Marketing and Blogging
4. Do an analysis of the social media used by your client's competitors

 

RESOURCES

 

Please add your resources, research, talking points, etc. below.

 

Read these books:

Groundswell: winning in a world transformed by social technologies

http://www.forrester.com/Groundswell

 

We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business

http://www.amazon.com/We-Are-Smarter-Than-Me/dp/0132244799/ref=sr_1_1?ie=UTF8&s=books&qid=1226605507&sr=1-1 

 

Read these articles:

BusinessWeek.com CEO Report on Microblogging:

http://www.businessweek.com/technology/content/sep2008/tc2008095_320491.htm?chan=technology_ceo+guide+to+tech_green+computing 

 

Try using Social Media for Small Business by Dell on Facebook

 

Social Nets: 

http://www.emarketer.com/Article.aspx?id=1006622

Retailers & Social Nets: http://www.emarketer.com/Article.aspx?id=1006593

 

Twitter for Business: The ABC's of Microblogging

http://www.communitelligence.com/content/ahpg.cfm?spgid=338&full=1

 

Twittering with Consumers:

http://www.websitemagazine.com/content/blogs/website_magazine_consumer_corner/archive/2008/11/13/twittering-with-consumers.aspx

 

How not to build your Twitter account:

http://mashable.com/2008/11/17/twitter-community-donts/

 

Social media 101 for businesses:

http://mashable.com/2008/07/17/social-media-for-business/

 

50 social sites every business needs a presence on:

http://www.insidecrm.com/features/50-social-sites-012808/

 

Social media marketing examples:

http://www.beingpeterkim.com/2008/09/ive-been-thinki.html

 

15  Rules for Business Blogging

http://tinyurl.com/5glwx9

 

As recession looms, marketers turn to social media:

http://www.reuters.com/article/internetNews/idUSTRE4AH8G820081118?pageNumber=1&virtualBrandChannel=0

 

Bookmark these sites:

Chris Brogan's blog on social media business strategy: 

http://www.chrisbrogan.com

 

Investigate how these companies are harnessing social media:

Companies that use Twitter well:

http://twitter.com/TheHomeDepot

http://twitter.com/ComcastCares

http://twitter.com/Zappos

http://twitter.com/jetBlue

http://twitter.com/DunkinDonuts

 

Blogs of note:

Carnival Cruises John Heald: http://johnhealdsblog.com/?WT.mc_id=Bhmpgnewnotableblog 

 

Internal Social Networking:

Check out Yammer.com. It allows people with the same e-mail domain to have their own networking site. We set up "groups" for each client account to help us brainstorm or just chat about projects. This helps us cut down on meetings, conference calls and such, especially since we have multiple office locations. It also gives you the opportunity to put questions out to the whole group to get more perspective. Additionally, we can cut out some e-mail clutter by posting some of the fun stuff we find in the main message board area. (great for sharing links, articles, tips...etc)